The Reform party´s slogan is- “A better Estonia for everyone. On the European level doers. “ This is very controversial because Estonia entered the economic crisis under the government which was lead by the Reform party. The campaign is not really saying anything and there really isn´t a message. It´s not that clear but the yellow colors are eye- catching.
The third major party is Pro Patria and Res Publica Union. There campaign is built up whit the slogan "The Right decisions at a hard time". The main ideas are " Work for Estonia". This is done by supporting business and making it easier to do business. Relations with the US is very important. Influence people to buy more local products. At the moment they are concentrating on TV commercials starring Mart Laar- the head of the party.
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